TikTok Ads Agency
For businesses ready to grow fast.
TikTok isn't just for teenagers. With over 20 million UK users and an advertising platform that's getting more sophisticated by the month, it's becoming a serious commercial channel for brands that want to reach new audiences at a lower cost than Meta or Google.
Why advertise on TikTok?
TikTok isn't just for teenagers. With over 20 million UK users and an advertising platform that's getting more sophisticated by the month, it's becoming a serious commercial channel for brands that want to reach new audiences at a lower cost than Meta or Google.
TikTok's CPMs are currently lower than Meta for many audiences, which makes it an attractive testing ground for brands wanting to reduce their cost per acquisition.
TikTok's For You feed is interest and behaviour-led rather than purely social graph-led. That means your ads can reach large, relevant audiences quickly - even for a brand that's just starting out on the platform.
Talk to usWhat our TikTok Ads management includes.
TikTok Ads strategy
We build a strategy around your objectives - awareness, lead generation, or ecommerce sales - and structure your campaigns accordingly. TikTok requires a different approach to Meta or Google and we build from the ground up rather than repurposing campaigns from other platforms.
Audience targeting
We set up interest-based audiences, behavioural targeting, and custom audiences based on your website visitors and customer lists. We test and refine to find the segments that convert for your specific offering.
Creative direction and briefing
Creative is everything on TikTok. We develop concepts that work natively on the platform - content that feels organic rather than like an ad - and brief your team or our creative partners to produce it.
Pixel and conversion tracking
We set up the TikTok Pixel and Events API to ensure accurate tracking of leads, purchases, and other valuable actions - so your campaigns can optimise towards real outcomes.
Ongoing management and reporting
Daily monitoring, regular testing, budget optimisation, and plain-English monthly reports. You'll always know what's working and what we're focused on improving.
How we run your TikTok Ads
Strategy & Account Setup
We build your TikTok Ads strategy from scratch - defining objectives, audience architecture, and the creative approach that will work natively on the platform.
Creative Development & Launch
We develop creative concepts, brief your team or our partners, set up pixel tracking, and launch your campaigns with close monitoring from day one.
Optimisation & Testing
We test audiences, creative formats, and offers continuously - shifting budget towards what converts and pausing what doesn't.
Monthly Reporting
Plain-English reports every month covering what happened, what we tested, what we changed, and what we're focused on next.
TikTok Ads questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Contact usTikTok works particularly well for consumer brands, ecommerce, and businesses targeting a relatively younger demographic (under 40). It's less effective for highly niche B2B products. The best way to find out is to test it with a focused budget - and we'll tell you honestly before you spend anything whether we think it's a good fit.
You can start testing TikTok Ads from around £500 per month in ad spend. TikTok's CPMs are currently lower than Meta for many audiences, which makes it an attractive testing ground for brands wanting to reduce their cost per acquisition.
No. You don't need organic followers or an established TikTok profile to run paid ads. That said, having some organic content on the platform helps with authenticity and can improve ad performance.
Short-form video that feels native to the platform. Think authentic, relatable content: demonstrations, before and afters, user testimonials, and behind-the-scenes footage - rather than polished brand advertising. The content that performs best often looks organic rather than like a traditional ad.
Talk to us about TikTok Ads.
We'll tell you honestly whether TikTok is a good fit for your business - and if it is, we'll build you a campaign that actually converts.