Shopping Ads
Management.
Drive high-intent shoppers directly to your products. We manage Google Shopping campaigns with a focus on ROAS, product visibility, and scalable growth — turning your catalogue into a consistent revenue engine.
Brands our consultants have worked with
The Benefits
Why Shopping Ads are essential for ecommerce.
Reach high-intent shoppers
Shopping Ads appear when users are actively searching to buy — putting your products in front of people at the exact moment they're ready to purchase.
Visual product listings
Shopping Ads show your product image, price, and brand directly in search results — giving buyers the information they need before they even click.
Stronger ROAS than search
For ecommerce, Shopping Ads consistently outperform standard search ads on return on ad spend — especially when campaigns are properly structured and optimised.
Scalable across your catalogue
Whether you sell 50 products or 50,000, Shopping campaigns can be structured to prioritise your best performers and scale spend where it converts.
Performance Max integration
We manage both standard Shopping and Performance Max campaigns — using the right format for your goals and ensuring both are properly structured and monitored.
Competitor visibility
Shopping Ads let you compete directly with other retailers at the product level — ensuring your listings appear alongside (and above) competitors for the same searches.
The Process
How we manage and scale your Shopping campaigns
Campaign Audit & Strategy
We audit your existing Shopping campaigns (or build from scratch) — identifying structural issues, wasted spend, and opportunities to improve ROAS through better segmentation and bidding.
Campaign Architecture & Setup
We build a campaign structure that separates products by performance tier, margin, and intent — ensuring budget flows to your highest-value products and categories.
Bid Strategy & Budget Management
We implement and manage the right bidding strategy for your goals — whether that's target ROAS, maximise conversion value, or manual CPC — adjusting as performance data builds.
Ongoing Optimisation & Reporting
We continuously monitor search term reports, adjust bids, refine negative keywords, and test new structures — with clear monthly reporting on spend, revenue, and ROAS.
Campaign Audit & Strategy
We audit your existing Shopping campaigns (or build from scratch) — identifying structural issues, wasted spend, and opportunities to improve ROAS through better segmentation and bidding.
Campaign Architecture & Setup
We build a campaign structure that separates products by performance tier, margin, and intent — ensuring budget flows to your highest-value products and categories.
Bid Strategy & Budget Management
We implement and manage the right bidding strategy for your goals — whether that's target ROAS, maximise conversion value, or manual CPC — adjusting as performance data builds.
Ongoing Optimisation & Reporting
We continuously monitor search term reports, adjust bids, refine negative keywords, and test new structures — with clear monthly reporting on spend, revenue, and ROAS.
Why Top Spot Digital
What makes us different for Shopping Ads.
We manage Shopping campaigns with a data-driven approach — building campaigns that prioritise your most profitable products and continuously improve ROAS.
Product-level bid management
We manage bids at the product and category level — ensuring your highest-margin products get the visibility they deserve without overspending on low-value items.
Feed quality as a priority
The quality of your product feed directly affects Shopping performance. We review and optimise titles, descriptions, and attributes as part of our management service.
PMax and standard Shopping in parallel
Both formats have a role. We run them in parallel and use data from each to inform the other — getting the best of both worlds.
Rolling contracts
We don't lock you in. If we're not delivering, you shouldn't be tied to a contract. We earn your business every month.
FAQ
Shopping Ads questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to scale your Shopping campaigns?
Get your freeShopping Ads audit.
We'll review your current Shopping campaigns and show you exactly where your budget is going and what it would take to improve your ROAS.