Google Display & YouTube
Ads Management.
Expand your reach across the web and on YouTube. We create and manage visually compelling campaigns that build brand awareness, drive consideration, and re-engage audiences throughout the buyer journey.
Brands our consultants have worked with
The Benefits
Why Display & YouTube belong in your paid strategy.
Massive reach at low cost
The Google Display Network reaches over 90% of internet users worldwide. Display and YouTube ads let you build brand awareness at a fraction of the cost of search.
Visual storytelling
Unlike text ads, display and video formats let you communicate your brand's personality, showcase products, and tell a story that resonates with your audience.
Powerful remarketing
Re-engage visitors who didn't convert the first time. Display and YouTube remarketing keeps your brand front of mind throughout the buyer's consideration phase.
Audience-first targeting
Target by interest, intent, demographics, life events, and custom audiences — ensuring your ads reach people most likely to engage with your brand.
Full-funnel coverage
From awareness at the top of the funnel through to retargeting at the bottom, Display and YouTube ads support every stage of the customer journey.
Brand safety controls
We implement robust placement exclusions and brand safety settings to ensure your ads only appear in contexts that align with your brand values.
The Process
How we build and manage your Display & YouTube campaigns
Audience & Placement Strategy
We define your target audiences — combining Google's intent signals, custom audiences, and remarketing lists — and identify the placements and channels most likely to drive results.
Creative Development & Ad Build
We work with your creative assets (or brief your team on what's needed) to build display ads and YouTube campaigns that capture attention and communicate your message clearly.
Campaign Launch & Tracking Setup
We set up conversion tracking, view-through attribution, and audience segmentation before launch — ensuring every impression and interaction is measured accurately from day one.
Optimisation & Performance Reporting
We continuously refine audiences, placements, bids, and creative — cutting underperformers and scaling what works — with monthly reporting on reach, engagement, and conversion impact.
Audience & Placement Strategy
We define your target audiences — combining Google's intent signals, custom audiences, and remarketing lists — and identify the placements and channels most likely to drive results.
Creative Development & Ad Build
We work with your creative assets (or brief your team on what's needed) to build display ads and YouTube campaigns that capture attention and communicate your message clearly.
Campaign Launch & Tracking Setup
We set up conversion tracking, view-through attribution, and audience segmentation before launch — ensuring every impression and interaction is measured accurately from day one.
Optimisation & Performance Reporting
We continuously refine audiences, placements, bids, and creative — cutting underperformers and scaling what works — with monthly reporting on reach, engagement, and conversion impact.
Why Top Spot Digital
What makes our Display & YouTube management different.
We manage both channels with a focus on audience quality, creative performance, and measurable business outcomes — not just impressions and views.
Audience quality over reach
We focus on reaching the right people, not just the most people. Tight audience targeting and placement exclusions ensure your budget is spent on genuine prospects.
Creative that earns attention
We work with your creative assets or brief your team on what's needed — ensuring your display and video ads communicate your message clearly and compellingly.
Transparent reporting
Monthly reporting on reach, engagement, and conversion impact — not just impressions and views.
Rolling contracts
We don't lock you in. If we're not delivering, you shouldn't be tied to a contract. We earn your business every month.
FAQ
Display & YouTube questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to expand your reach?
Get a freeDisplay & YouTube review.
We'll review your current campaigns and show you exactly what it would take to build brand awareness and re-engage your audience more effectively.