If you've ever wondered whether your Google Ads or Meta campaigns are really working as hard as they should be, they probably aren't. A proper PPC audit finds out where your budget is going, what it's returning, and what needs to change.
How your campaigns, ad groups, and keywords are organised, and whether that structure is working for or against you.
Which keywords are driving conversions, which are burning budget, and what your search term reports reveal about where your ads are showing up.
Whether your ads are compelling, relevant to the keywords they're serving, and differentiated from competitors, and what testing is or isn't happening.
Whether your bidding approach is right for your current stage, and whether you have enough conversion data to use smart bidding effectively.
Whether your conversions are being tracked accurately. This is the most common problem we find in new audits: broken or misconfigured tracking that means you're making decisions based on incomplete or incorrect data.
Whether the pages your ads send traffic to are optimised for conversion, or whether there's a fundamental mismatch between what the ad promises and what the page delivers.
Low Quality Scores increase the cost you pay per click. We identify where Quality Score issues are hurting your account and what to do about them.
Our free audit covers the headline issues in your account: wasted spend, structural problems, tracking gaps, and top-line performance. It's a genuine review done by experienced PPC managers, not an automated report. We'll walk you through the findings on a call.
Our paid audit is a comprehensive account review across every campaign, ad group, keyword, and conversion. It includes a full competitor analysis, landing page assessment, and a prioritised implementation roadmap. Pricing is based on account size and complexity.
We request read-only access to your Google Ads and/or Meta Ads account - no changes are made until we've completed the review and you've approved our recommendations.
We work through every element of your account - structure, keywords, ad copy, bidding, tracking, and landing pages - identifying issues and opportunities.
We deliver a clear, prioritised set of recommendations - what to fix first, what would have the biggest impact, and what a realistic improvement timeline looks like.
We walk you through the findings on a call - explaining what we found, why it matters, and what we'd do about it. No jargon, no sales pitch.
Can't find what you're looking for? Get in touch and we'll answer directly.
Contact usA free audit takes 2 to 3 working days. A paid deep-dive audit typically takes 5 to 7 working days for most accounts.
Reports tell you what happened. An audit tells you why and what to do about it. Agency reports are often designed to look positive rather than to surface problems. An independent audit gives you an objective view of whether your campaigns are set up and performing correctly.
If you've just launched, it's worth reviewing your setup before spending significant budget. We can review your account structure and confirm whether it's built correctly before it costs you money to find out the hard way.
Yes. We do free audits because we believe good work speaks for itself.
We'll review your campaigns and show you exactly where your budget is going and what it would take to make it genuinely profitable.
