Shopping Feed Optimisation
Product feed management for Google Shopping.
Your product feed is the foundation of every Shopping campaign. We ensure it's fully optimised, error-free, and structured to maximise visibility, relevance, and sales across Google Shopping and beyond.
Why feed optimisation changes everything.
Higher product visibility
A well-structured, fully optimised feed ensures your products appear for the right searches - increasing impressions, clicks, and ultimately sales.
Fewer disapprovals
Poorly formatted feeds get rejected. We ensure your data meets every platform requirement - reducing disapprovals and keeping your products live.
Better ad relevance
Optimised titles, descriptions, and attributes improve ad relevance scores - lowering your cost-per-click and improving placement.
Competitive edge in Shopping
Most retailers neglect their feed. A properly managed feed gives you a structural advantage over competitors who are bidding on the same products.
Scalable product catalogue management
Whether you have 100 or 100,000 SKUs, we build feed management processes that scale with your catalogue - keeping data accurate and up to date.
Cross-platform compatibility
We optimise feeds for Google Shopping, Microsoft Shopping, and comparison engines - ensuring your products are visible wherever buyers are searching.
How we optimise and manage your product feed
Feed Audit & Gap Analysis
We start by auditing your existing product feed - identifying missing attributes, poor titles, incorrect categorisation, and any data quality issues causing disapprovals or poor performance.
Feed Restructure & Optimisation
We rewrite product titles and descriptions using proven keyword-rich formats, correct categorisation, and ensure all required and recommended attributes are populated correctly.
Platform Submission & Approval
We submit your optimised feed to Google Merchant Centre (and other platforms as required), resolving any errors and ensuring full product approval before campaigns go live.
Ongoing Feed Management
Feeds need constant attention - new products, price changes, stock updates, and seasonal adjustments. We manage your feed on an ongoing basis to keep performance consistently high.
What makes our feed management different.
Most retailers underestimate how much their product feed impacts Shopping performance. We fix that - and keep it fixed as your catalogue evolves.
Feed quality as a priority
Most retailers underestimate how much their product feed impacts Shopping performance. A poorly structured feed directly limits your visibility and wastes ad spend. We fix that.
Keyword-rich product titles
We rewrite product titles using proven keyword-rich formats that match how buyers actually search - improving visibility and click-through rates.
Ongoing management
Feeds need constant attention as your catalogue evolves. We manage your feed on an ongoing basis to keep performance consistently high.
Rolling contracts
We don't lock you in. If we're not delivering, you shouldn't be tied to a contract. We earn your business every month.
Shopping feed questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Contact usA product feed is a structured file containing all your product data - titles, descriptions, prices, images, and attributes - that you submit to Google Merchant Centre to power your Shopping campaigns. The quality of your feed directly affects which searches your products appear for, your click-through rates, and your cost per click.
Common signs include: products not appearing in Shopping results, high disapproval rates in Google Merchant Centre, low click-through rates on Shopping ads, or products appearing for irrelevant searches. We'll audit your feed and tell you exactly what's wrong.
We primarily optimise for Google Shopping (via Google Merchant Centre), but we also work with Microsoft Shopping and comparison engines. We'll recommend the right platforms for your business.
Yes. Feeds need constant attention - new products, price changes, stock updates, and seasonal adjustments. We offer ongoing feed management as part of our Shopping Ads service or as a standalone service.
Get a free feed audit.
We'll review your product feed and show you exactly what's limiting your Shopping performance and what it would take to fix it.