Keyword Research
that finds the searches that matter.
Not all keywords are created equal. Some have high volume but no buying intent. Some are dominated by brands you can't compete with. The right keyword strategy targets the searches your customers make when they are ready to act — and finds the gaps your competitors have missed.
Brands our consultants have worked with
Why Keyword Research
Why keyword research is the foundation of SEO.
The foundation of every SEO strategy
Without keyword research, you're creating content and optimising pages without knowing whether anyone is searching for what you're targeting. Good keyword research tells you what your customers care about and where you can realistically compete.
Intent over volume
Not all keywords are created equal. Some have high volume but no buying intent. Some are dominated by brands you can't compete with. The right keyword strategy targets the searches your customers make when they are ready to act.
Find the gaps your competitors missed
Long-tail keywords and competitor gap analysis often reveal the best near-term opportunities — terms with proven search demand where a competitor has already validated the content type.
What's Included
What does our keyword research service include?
Good keyword research doesn't just produce a list of terms. It tells you what your customers care about, where you can realistically compete, and what content you need to create.
Get in touch →Search intent analysis
Volume is only half the story. We analyse the intent behind every keyword — informational, navigational, commercial, or transactional — so the content we recommend matches what searchers are looking for at each stage.
Competitor keyword gap analysis
We identify the terms your competitors rank for that you don't. These gaps often represent your best near-term opportunities — terms with proven search demand where a competitor has already validated the content type.
Long-tail keyword discovery
Long-tail keywords — longer and more specific phrases — often have lower volume but significantly higher conversion rates. They're also less competitive. We find the long-tail opportunities your competitors are missing.
Keyword mapping
We map keywords to specific pages across your site, ensuring each page has a clear primary target and that pages aren't competing with each other for the same terms — a problem called keyword cannibalisation.
Opportunity scoring
We score and prioritise keywords based on a combination of volume, difficulty, and business value — so you know exactly where to start and what the realistic return looks like.
The Process
How we conduct keyword research
Discovery & Research
We research the words and phrases your target customers use when searching online, evaluating volume, competition, and commercial intent.
Intent Mapping
We map keywords to search intent — informational, navigational, commercial, or transactional — ensuring the content we recommend matches what searchers are looking for at each stage.
Prioritisation & Strategy
We score and prioritise keywords based on volume, difficulty, and business value — building a strategy around the opportunities most likely to drive real revenue.
Keyword Mapping
We map keywords to specific pages across your site, ensuring each page has a clear primary target and that pages aren't competing with each other.
Discovery & Research
We research the words and phrases your target customers use when searching online, evaluating volume, competition, and commercial intent.
Intent Mapping
We map keywords to search intent — informational, navigational, commercial, or transactional — ensuring the content we recommend matches what searchers are looking for at each stage.
Prioritisation & Strategy
We score and prioritise keywords based on volume, difficulty, and business value — building a strategy around the opportunities most likely to drive real revenue.
Keyword Mapping
We map keywords to specific pages across your site, ensuring each page has a clear primary target and that pages aren't competing with each other.
FAQ
Keyword research questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to find the searches that matter?
Let's talk aboutkeyword strategy.
We'll identify the keywords your customers are searching for and build a strategy around the opportunities most likely to drive real revenue.