Get found in AI search,
before your competitors do.
ChatGPT, Google AI Overviews, Perplexity. More and more people are getting answers directly from AI rather than clicking through to websites. If your business isn't being cited in those answers, you're losing visibility to brands that are.
Brands our consultants have worked with
Why AI Search Optimisation
Why invest in AI search optimisation now.
AI search is growing fast
ChatGPT, Google AI Overviews, Perplexity. More and more people are getting answers directly from AI rather than clicking through to websites. If your business isn't being cited in those answers, you're losing visibility to brands that are.
The right time to invest is now
The businesses that are building AI search authority now will be significantly ahead of those that wait. The foundations of AI optimisation take time to build, and the competitive advantage compounds over time.
SEO and GEO share foundations
The technical foundations, entity clarity and content quality that win rankings are the same signals that get you cited in AI answers. SEO hasn't been replaced — it's been extended.
Our Approach
How we optimise for AI search.
To appear in AI-generated answers, you need to be considered an authoritative, trustworthy source on your topic. Here's how we build that authority.
Request a free LLM audit →LLM visibility audit
We test how you currently appear (or don't appear) in responses from major AI tools, ChatGPT, Perplexity, Google AI Overviews, across the queries most relevant to your business. This gives us a baseline and identifies the gaps.
Entity optimisation
AI systems understand the world through entities, named things with clear attributes and relationships. We optimise your brand as an entity across the web, ensuring your name, expertise, location, and services are consistently and clearly represented.
Content optimisation for AI citation
AI tools cite content that is specific, well-structured, and authoritative. We optimise your existing content and develop new content with this in mind, using clear definitions, direct answers, and proper citation of sources and data.
Structured data and schema
Structured data helps AI systems understand what your content is about and increases the likelihood of it being used in AI-generated answers. We implement and optimise schema markup across your key pages.
Knowledge panel and authority building
We strengthen your brand's knowledge panel presence, Wikipedia/Wikidata signals where relevant, and third-party mentions from authoritative sources, all of which feed into how AI systems perceive your authority.
The Process
How we improve your AI search visibility
LLM Visibility Audit
We test how you currently appear across ChatGPT, Perplexity, Google AI Overviews, and Copilot — establishing a baseline and identifying the gaps.
Entity & Content Strategy
We build a strategy around your entity signals, content gaps, and structured data — identifying the highest-impact improvements to make first.
Implementation
We implement entity optimisation, content improvements, schema markup, and authority building — the signals that make AI tools more likely to cite you.
Tracking & Reporting
We track citation frequency across major AI tools, AI Overview appearances, and brand mention volume — reporting clearly on the metrics that matter.
LLM Visibility Audit
We test how you currently appear across ChatGPT, Perplexity, Google AI Overviews, and Copilot — establishing a baseline and identifying the gaps.
Entity & Content Strategy
We build a strategy around your entity signals, content gaps, and structured data — identifying the highest-impact improvements to make first.
Implementation
We implement entity optimisation, content improvements, schema markup, and authority building — the signals that make AI tools more likely to cite you.
Tracking & Reporting
We track citation frequency across major AI tools, AI Overview appearances, and brand mention volume — reporting clearly on the metrics that matter.
FAQ
AI search optimisation questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to be found by AI?
Request your freeLLM visibility audit.
Find out how your brand currently appears across ChatGPT, Perplexity, and Google AI Overviews — and what it would take to improve.