Digital Strategy Consultant
A strategy that tells you what to do and how to do it.
Most businesses are doing too many things in digital marketing, and not doing any of them particularly well. A proper digital strategy cuts through the noise, sets clear priorities, and gives you a plan your team can execute.
What is a digital strategy?
A digital strategy is a plan that defines how your business will use digital channels - search, paid media, social, content, email, and others - to achieve its commercial objectives. It answers the questions that most marketing plans skip over: Which channels are worth investing in for your specific business? What does success look like and how will you measure it? Where should budget be allocated and in what order?
Without a clear strategy, digital marketing tends to become reactive - chasing the latest platform, investing in channels because competitors are on them rather than because they're right for your business, and never quite knowing whether what you're doing is working.
Talk to us about digital strategyWhat a digital strategy engagement includes.
Every engagement is scoped around your business, but these are the core components we work through.
Current state audit
We review your existing digital presence - what channels you're using, how they're performing, what the data shows, and where the most significant gaps and opportunities are.
Audience and market analysis
We get clear on who your customers are, how they search and buy online, and what the competitive landscape looks like in digital. This shapes every strategic recommendation that follows.
Channel strategy
We identify which channels are right for your business and your goals - and which ones you should stop investing in. Not every business needs to be on every platform.
Budget allocation framework
We help you allocate budget intelligently across channels based on your objectives, your stage of growth, and the realistic return each channel can deliver.
Roadmap and priorities
A clear, sequenced plan of what to do and in what order, with rationale for every decision so you can explain and defend the strategy internally.
KPI framework
We define the right metrics for each channel and for the overall strategy, so you're measuring what matters - not just what's easy to report.
Digital strategy, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Contact usChannel agencies focus on their channel. A digital strategy engagement looks across all channels and helps you decide where to invest and in what proportion - before you commit budget to any individual agency or channel.
Most strategy projects take 3 to 6 weeks from kick-off to delivery. We'll scope the timeline clearly upfront based on the complexity of your business and market.
Yes. Many clients use our digital strategy work as the foundation for an ongoing relationship, with us either leading implementation through our SEO, PPC, and GEO services, or managing the delivery of other agency partners.
A marketing plan and a digital strategy aren't the same thing. A marketing plan often covers brand, messaging, and campaigns. A digital strategy focuses specifically on how digital channels will be used, measured, and optimised to hit commercial targets. They should complement each other.
More Digital Consultancy services
Talk to us about digital strategy.
Book a free call to discuss your digital marketing. We'll give you an honest view of where you stand and what a strategy engagement would look like.